Case Study: Precision Metal Processing Manufacturer | Increase in Inquiries Through the Use of Video Content
The reorder rate of existing customers has increased by 20%!
This is a case study of strengthening web marketing using video content at a precision metal processing manufacturer. Challenges: It was difficult to convey complex processing techniques through text alone, resulting in few inquiries via the web. To differentiate from competitors, it was necessary to more clearly highlight the company's strengths. Strengthening relationships with existing customers was a challenge. Measures: LP creation: Created a landing page (LP) incorporating videos of processing techniques to appeal visually. CMS implementation: Established a system to regularly add video content. CRM utilization: Scored interest levels based on video viewing history to optimize sales responses. MA measures: Automatically sent follow-up emails after video viewing to encourage inquiries. Results: The number of inquiries via the website increased by 3.5 times. The conversion rate of video viewers to business negotiations improved by 50%. The reorder rate of existing customers increased by 20%.
- Company：homula
- Price：Other
